DATE OF RROJECT: August & September 2021
ABOUT THE PROJECT: I’ve been working with the National Youth Council of Ireland (NYCI) for a number of years on their digital strategy, measurement and campaigns. In 2021 we collaboratively devised an online action calling on Government to support youth work in Budget23. I was responsible for:
- Planning and project management
- Development of the storytelling strategy for social media, copywriting of the stories
- Set up of the online petition action, through Facebook Lead Ads and a form on the youth.ie website
- Set up of the ad campaigns, with audience-building and action phases
- Development of the email journey for campaign signups
- Monitoring of the campaign performance
- Reporting on the campaign results
The campaign achieved excellent results for a very modest budget; see the slide deck above for results from the campaign.