DATE: 2022
WEB ADDRESS: shuttleknit.ie
ABOUT THE PROJECT: I worked with the social enterprise Shuttle Knit throughout 2022 on a digital strategy project, to enhance their online presence and drive traffic and new customers to their online shop. The project included:
- An audit of the digital activities Shuttle Knit had been carrying out to date
- A new digital strategy, focused on core social media channels and email
- An audience-building campaign on Meta, through impact stories
- Resolving long-standing issues with the administration setup on Shuttle Knit’s Meta Business Suite
- Development of a new online shop on the ecommerce platform Shopify
- A Meta lead generation campaign to build the Shuttle Knit mailing list, which resulted in approx 2k new subscribers, at an excellent average cost per lead of €0.79
- Development of an email welcome journey for new subscribers
- Strategies for email, Meta and LinkedIn, and support with implementing the strategy
Shuttle Knit are a social enterprise that creates high-quality handmade knitwear; its knitters are women from the Travelling Community. It was an honour to work with the wonderful women of Shuttle Knit – consider buying their knitwear next time you need a gift or a treat for yourself, it’s really beautiful.
My work with Shuttle Knit was commissioned and funded by Rethink Ireland; and journalist and storytelling expert Peter McGuire collaborated on gathering and writing the impact stories.