DATE: Multi-year project, started in 2020
ABOUT THE PROJECT:
I have been working with OKC Consulting on the RAISE Programme since 2020 – a training and capacity-building programme focused on supporting arts organisations to grow their public and philanthropic fundraising. I am responsible for the RAISE Digital stream within the RAISE programme, which includes:
- researching the digital needs of the RAISE organisations
- devising and delivering training sessions on key digital skills, along with accompanying written guidelines and resources
- coordinating digital experts to deliver further training sessions
- measuring the effectiveness of the training and refining the offerings within RAISE Digital, in collaboration with OKC
- individual digital ‘clinics’ with RAISE organisations for direct consultancy on their digital strategy and activities
Training sessions and resources
- Digital needs report – 2020
- Digital trends briefing – 2021
- Training on optimising websites, first delivered in 2021 and updated annually
- Guide to optimising websites
- Training on building online communities, first delivered in 2021 and updated annually
- Guide to building online communities
- Training on copywriting for fundraising – in collaboration with Sarah Jordan of OKC
- Workshop on email journeys
- Guide and template for developing email journeys
- Workshop on measurement and analytics
- Guide to digital analytics
- Digital roundtable events
I also coordinated training sessions with digital experts Eugene Flynn on persuasion design; Dana Segal on behavioural science in fundraising; Rachel Collinson on fundraising messaging; and Ask Direct on donor care.
Digital clinics
I have delivered one-on-one ‘clinics’ with the following arts organisations, providing direct consultancy on their digital challenges and opportunities:
- Crash Ensemble
- Baboro International Arts Festival for Children
- Cork International Film Festival
- Douglas Hyde Gallery
- Everyman Theatre
- Fishamble – The New Play Company
- Galway International Arts Festival
- Irish Architecture Foundation
- Irish Baroque Orchestra
- Music Network
- The Ark
- The Model Sligo
- Wexford Festival Opera