DATE: Multi-year project, started in 2021
ABOUT THE PROJECT:
The Cinema Consortium Digital Project is a digital capacity-building project, funded by an Arts Council Capacity Building Grant, for five film organisations in receipt of Arts Council Strategic Funding:
- Irish Film Institute
- Galway Film Fleadh
- Cork International Film Festival
- Dublin International Film Festival
- access > Cinema
I was commissioned to lead and deliver this project. The capacity-building is being carried out through training, one-on-one consultancy, development of written guides, research, and a shared ‘digital reporting charter’.
Delivered to date –
Training
Interactive training workshops on:
- Analytics & Data Studio
- Email marketing
- Google Grant Ads
- Google Analytics 4
- Facebook Ads
Resources
- Report and roadmap for the capacity-building project
- Guide to optimising email marketing
- Guide to hybrid events
- Guide to website homepage design
- Guide to Google Analytics and Looker Studio
- Guide to creating conversions on Analytics
Digital reporting charter
Comprehensive shared digital reporting charter to improve measurement of digital activities and reporting to funders, including:
- Framework for effective measurement of digital activities
- Guide to priority metrics for each digital channel
- Tutorials for finding the relevant data on each digital channel
Individual consultancy
- Google Grant Ads project for IFI
- Support with IFI homepage redesign
- Email journey development for CIFF
- Email journey development for access > cinema
Big thanks are due to the digital experts who have joined this project and delivered training, guides and one on one support: